Business

NRF 2027: Retail's Big Show

Name: NRF 2027: Retail's Big Show
Start: 2027-01-10
End: 2027-01-12
Location: Jacob K. Javits Convention Center

January 10–12, 2027 • New York, NY

About this conference

NRF 2027 is the National Retail Federation's flagship annual event, drawing more than 40,000 retail professionals and 1,000+ exhibitors to the Javits Center in mid-January, immediately after the holiday selling season closes. Programming covers retail technology, AI, supply chain and consumer trends, but the expo floor absorbs most of the time on site and is firmly vendor-side; brand-side attendees generally come to see suppliers rather than to sit in sessions. Pricing spans free to $3,995, and which end you land on depends largely on whether you qualify as a retailer and whether your company holds NRF membership, so it is worth resolving that before registering. January hotel rates in Manhattan and a week of unaffiliated side events around the show are both part of the real cost.